How to make sure that Google loves you...

Googling your own name used to be something that was seen as indulgent and self obsessed; only fruitful for celebrities and public figures with a 'reputation' to uphold. But now everyone is doing it, including you and me! The fact that we are so aware of our presence on the internet shows the growing importance of digital identity to us as modern individuals. Not only is it important, therefore, for us to know our own online identity but also to understand what it looks like to others. For example, if we think about the top 10 search results when we Google our names - what do they really say about us and is that really the message that we want to be putting out there? Sometimes it's quite scary to think about all the things that could be exposed about us through a simple Google search! The reason why this is relevant and why it is the focus of this careers post is that advertis... read more